The Longevity Economy Is Challenging The Investment Thesis Of Senior Housing & Every Other Industry Not only do senior housing offerings need to change ahead of Boomers as they begin to reach “senior living age” in 2026, marketing must change now. The youngest Boomers are just 55 and are already the primary caregiver audience for senior housing, followed by Gen X. These “new” caregivers are already digitally savvy with expectations that are not being met by anyone in senior housing marketing today. A massive opportunity!
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